As of April 2026, the entertainment landscape is no longer just about watching—it is about . We are seeing a massive shift toward "experience-focused" travel and media, where audiences crave physical and digital immersion over passive consumption.
Brands have had to abandon the "polished commercial." A $5 million Super Bowl ad is easily ignored. A $500 sponsored TikTok where a funny guy eats a cheeseburger and says "This burger slaps" has infinitely more reach.