Rebranding can be risky for heritage brands. If you change the logo too drastically, you risk alienating a loyal customer base that associates that visual identity with their trust in the product. The Scoreland logo has evolved subtly—sharpening lines or adjusting spacing—but has never undergone a radical overhaul.
From day one to now — the Scoreland logo evolution. scoreland logo
The logo is a wordmark—just the text "Scoreland"—but it is far from a standard font. Rebranding can be risky for heritage brands
The "Scoreland" wordmark often utilizes a customized, bold typeface. This isn't just for readability; heavy, sans-serif fonts suggest stability and industry-leading authority. By adjusting the "kerning" (the space between letters), designers ensure the logo remains legible whether it's on a massive industrial valve or a small mobile app icon. From day one to now — the Scoreland logo evolution